A real doll

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

No, she’s not trying to elbow Barbie off the toy-store shelf. But a new doll from Mattel can certainly develop an attitude.

She’s called What’s Her Face, and true to the name, her head is as blank as a cue ball. Kids are encouraged to add whatever eyes, lips, wig and wardrobe they like from her myriad accessories.

In all, there are four dolls in the line: Glam!, Hip!, Sweet! and Cool! Each is priced at about $15.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in