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Love is all around in Gianettino & Meredith’s new campaign for Hartz Advanced Care Brand Flea & Tick Drops Plus.
The effort includes three print ads, each of which takes up a full page on the left side of a magazine spread and a one-third space on the facing page. The headline, “Real love,” appears at the top of the full page; “Real science” appears on the one-third space.
One ad features a woman smiling at her cat with the copy, “Lisa has her co-workers convinced she’s ‘all business’ … Zoey knows better.”
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