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Upfront Smackdown
by Eric Schmuckler
Consolidation is turning national TV buying into a battle between super-heavyweights
Upfront May Move This Week
Buyers waiting for a Big Four net, probably NBC, to get market in gear
TV Programming
Networks Get More Nostalgic Several new series hope to cash in on ’60s, ’80s
Cable TV
Bygone Eras, Be Gone
History Channel updating for young male target
Magazines
Food Titles Stay Close to Home Epicurean books savor sentiments for nesting
Market Indicators
National TV: Active
Upfront ad dollars were starting to trickle in last week, most notably to the WB.
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