To read these articles in their entirety, subscribe to Mediaweek.com's Premium Services.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Those Were The Days
by Alan James Frutkin
The broadcast networks used to have big hits on Saturday nights.
Why doesn’t that happen anymore?

Will Nets Win on Big Upfront?
Dash to record $8.2 billion has left limited inventory for scatter sales

The Marketplace
Second Upfront Wave Building
Syndication seen at $2 bil, cable may reach $4.4 bil

Local TV
Meredith Sees Improvement
O’Brien: Group’s stations are boosting shares

Magazines
Teen Vogue to Go to the Prom
Conde Nast to launch bimonthly in early ’03

Market Indicators

National TV: Calm
With a record of nearly $8.3






















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in