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Who’s The Star?
Product placement on network TV is growing, but will producers, writers and actors go along? By T. L. Stanley
WB To Take On Must-See TV
Family Affair remake hopes to steal viewers from NBC’s Friends page 6
Network TV
Fox Will Start Its Fall in Sept.
Premieres will air before World Series next season
Cable TV
Scatter Tight On Niche Nets Economic rebound and makegoods fill up avails
NCTA Report
VOD Is Cable’s New Battle Cry
Industry hopes to stave off digital churn and DBS
Market Indicators
National TV: Quiet
Media buyers are in New York this week for the unveiling of next season’s schedules, so very little scatter buying will take place.
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