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In Search Of Ad Dollars
By Alec Foege
The broadcast networks are anxious to avoid last year’s upfront declines, but marketplace riches may be hard to find
Nets: Buyers Are Blinking
Sales execs claim early-deal discussions could yield upfront CPM hikes
The Marketplace
ESPN/ABC Tries New Game Plan
Erhardt to offer 3 cross-sport ad sales packages
TV Programming
Nets Follow Procedure
Self-contained dramas increasing in prime time
Network TV
Early Show to Seek Sibling Aid
New exec producer will reach out to MTV Nets
Market Indicators
National TV: Busy
Nearly sold-out second-quarter inventory in all dayparts has some networks mandating that advertisers first buy time in sports events before getting deals for what is left in prime.
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