Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Crunch On Creativity
BY ALAN JAMES FRUTKIN
The TV networks and their sibling studios are getting squeezed by corporate overlords. What is
happening to development?
A&E to Chase Younger Demos
Net slates new originals and acquired shows to reverse ratings slide
Agencies
Publicis Vaults To No. 2 Spot
Media-buying clout to grow with Bcom3 deal
Network TV
Buyers: ABC Is Blowing It
Plan to drop Nightline could backfire, they say
Magazines
SI Seeks Buzz With Barkley
In-your-face profile tops McDonell’s first issue
Market Indicators
National TV: Strong
Look for the morning daypart, currently the most in-demand by advertisers, to see sizable CPM increases in the May upfront.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in