Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
FRESH PICKED
Kristin Toli will head marketing and promotions at juice maker Veryfine.
DIGITAS SETS SAIL
Advances in Celebrity Review
Looking to add its second noteworthy client in less than a month, Digitas has advanced in the competition for Celebrity Cruises’ $20-30 million marketing business. Digitas and four other hopefuls are making presentations based on the line “A touch above.”
ODDS HUMOR
O’Neil Griffin Bodi casts comedian Thom Sharp in ads designed to elicit chuckles and entice New Hampshire consumers to seek out scratch tickets for the lottery. The TV and radio campaign targets adults 30 and over and employs the tagline, “Wanna have some fun?”
SEPARATE WAYS
Partners & Simons may not get as big a boost as it had anticipated from its absorption of recently defunct Holland Mark’s clients. Both Veryfine and Dreyfus said they will not be joining Boston-based P&S, which had hoped to establish itself as a more potent player.
UPS AND DOWNS
Hill, Holliday, Connors, Cosmopulos adds LoJack’s
$10-12 million account following a pitch, but now faces the possible loss of semiconductor maker Advanced Micro Devices, a client of six years’ standing, which has put its business into review.
HEAD GAMES
In its latest campaign overseen by art director Mary Rich, Boeri touts its products to mainstream snow- sports enthusiasts using chickens, flies and clowns- all modeling safety helmets.
MEDIA ALL-STARS
Mediaweek honors standouts in the media business, from broadcast to print to planning. Bob Frank of SFM Media wins
the President’s Award for a career spent pioneering the
full-service media independent. And Media Executive of
the Year goes to Rich Hamilton, CEO of Zenith, which won 10 of 12 accounts in the last 18 months.
