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Agency of the Year
Crispin Porter + Bogusky
Senses of Purpose
Mullen Is Right for Sound and Sight
Mobile-phone vendor Nextel Communications has awarded the $12 million account for its 200 retail sites to Mullen/LHC. At the same time, the Winston-Salem, N.C., shop’s headquarters in Wenham, Mass., picked up advertising duties for eyewear manufacturer Foster Grant.
It’s a Dirty Business
Trone Advertising covers tots in mud and foodstuffs in its kickoff campaign for Healthtex’s Kidproof apparel. TV and print ads for the shrink- and stain -resistant children’s wear stress a simple truth:
Kids and parents think differently about clothes.
Press Agents
The Martin Agency employs outside creative talent in its new print campaign for the Newspaper Association of America. Lee Clow of TBWA, WestWayne’s Luke Sullivan and Neil French of Ogilvy & Mather are among the contributors to the ‘How to write a newspaper ad’ series.
Final Road Test
Four finalists in the review for GoRVing’s $40 million account have been instructed to prepare detailed creative and media plans. Eisner is defending against The Martin Agency, The Richards Group and WestWayne. A decision is expected in early March.
Lone Star Import
Bennett Kuhn Varner has installed Danny Snyder as chief creative officer. Snyder arrives at BKV, an Atlanta-based direct response specialist, from DDB Direct in Dallas.
Blockbuster
It’s a Super Bowl debut for H&R Block as well as its agency, Campbell Mithun. For a darkly humorous twist on the client’s current campaign, CM turned to fellow Minnesotans Joel and Ethan Coen. Aaron Baar reports. Barbara Lippert endorses the coolest candidate among Levi’s three Bowl contenders up for vote on the Web.
