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Global Agency of the Year
BBDO Worldwide
‘You need to be multinational in a global world, but you also need to be strong locally.’ It’s Allen Rosenshine’s strategy, and last year it worked for creative star BBDO, earning the network Adweek’s top honor.
Phil Dusenberry, Andrew Robertson and Allen Rosenshine
U.S. Agency of the Year
Deutsch
“What should have been an incredible interruption was just a marvelous transition,” says Donny Deutsch. Under new parent IPG, the CEO and his team marched through 2001 bigger and better.
Making a Getaway
The Richards Group has captured the $3 million advertising account of Our Lucaya, a 372-acre resort on Grand Bahama Island. The Dallas shop topped the Tallahassee, Fla., incumbent and other finalists from Atlanta, Boston and Miami in a review.
Not So Fast Food
Tex-Mex restaurant chain Taco Cabana has awarded its
$8-10 million account to McGarrah/Jessee. The mission of the Austin, Texas, agency is to rebrand the San Antonio-based operation, which wants to maintain its category niche between fast food and casual dining.
Going For The ‘Bold’
GSD&M’s first work for Kohler strives to reignite the “bold” look of the client’s bath and kitchen fixtures. Three television spots feature unexpected twists, while the bejeweled “Goddess” and gothic “Black Wedding” print ads rely on striking imagery.
Handy
Southwest Conveneince Stores ahs assigned its $1 million-plus account to Levenson & Hill.
