Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MAKING SPIRITS BRIGHT
-Captain Morgan’s spiced rum pirate icon gets star treatment
in national TV ads.
-In an increasingly crowded market, vodka companies vie for consumer dollars.
Exclusives
HAIR EXTENSION
Unilever invests $20M in Rave and bows a new tweens line for Suave, the brand’s first stab at the highly desirable teen-wannabe demo.
CEREAL THRILLERS
Kraft’s Post cereals dangle free trips to the movies or snacks in a holiday promotion aimed at kids and families.
CINGULAR SENSATION
Cingular Wireless enlists teenybopper favorites Sugar Ray for a three-month contest backed by TV and radio as the brand seeks to dial up youth market.
SIX NOT-SO EASY PIECES
Six Continents’ brand president for its Americas division, Ravi Saligram, discusses subsidiary Holiday Inn’s 50th anniversary, Sept. 11 and what the future may hold for the travel industry.
PLUS….
— Veryfine hires a new marketer from defunct agency Holland Mark and pledges to drastically upgrade its spend.
— Timberland ties in with Brett Bodine Racing to promote its PRO series of work boots.
— Survey shows which brands consumers feel are best
positioned to survive today’s climate.
— Applause plush bears honor U.S. heroes.
— eBay aligns with CLC for the ’02 Rose Bowl.
