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Playing to Win
By Kenneth Hein
Sony PlayStation 2, eager to entice casual gamers to bite on its reduced $199 price tag and stay atop the $9.4 billion market for videogame consoles, will break the first leg of a new branding campaign in September that invites consumers into PS2’s fantasy world. Its ad budget for the year is pegged at $90 million.
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Spy’s the Limit
In its biggest promotional push ever, Radisson Hotels is getting behind
Miramax’s Spy Kids 2 with a branded card key, travel discounts and a goodie bag with products from Kraft, Kodak, Keebler, LifeSavers and Tony’s Pizza.
When
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