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See You in Court!
Under pressure to draw new customers, more marketers are stepping over the line with wild advertising claims. And rivals aren’t letting them get away with it.
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Pepsi-Cola, Taco Bell, Motorola and Frito-Lay sign up for placement and promotions behind Goldmember, the third installment of New Line’s feisty Austin Powers franchise.
Civic Participation
Honda hitches with MTV for on-air and Web promotions behind the Civic Tour summer concert series, including a ride with rock band Incubus on the Inc-U-Bus.
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