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Marketers of the Next Generation
Call them unabashed and eager to make noise. Brandweek's class of under-40 marketers, from the likes of Dannon, Jet Blue, Mattel and Mazda, isn't afraid to slay entrenched giants and get others to take notice.

Exclusives
Dew the right thing PepsiCo puts Mountain Dew in the center of summer promotions, which include a tie-in with Sony's Men in Black II and Britney Spears.

Oh Say, Can You See?
CIBA Vision, a unit of Novartis, breaks a $25M campaign for Focus Night & Day, a 30-day contact lens to vie against a similar offering from Bausch & Lomb.

Meal Ticket
ConAgra Foods pledges more support for its Marie Callender's frozen meal line, which is being backed by a TV and print campaign.

Where there's smoke
Philip Morris and other Big Tobacco brands are poised for a comeback as Little Tobacco takes a hit. Meanwhile, Brown & Williamson and others prep 'healthier' cigarettes at International Tobacco Expo.

Plus
-Kellogg delivers a pizza SKU to its veggie Morningstar Foods line.
-Faded Glory celebrates 30th anniversary in Wal-Mart push.
-The Association of Volleyball Professionals puts its logo on sunscreen from Kinesys.
-Microsoft gets mobile, along with some execs.
-Cal Ripken Jr. goes nuts.
-Walt Disney Records sings for Kellogg.
-United, Yahoo! get World Cup kicks.