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Ford’s Man of Steel
By Karl Greenberg
For Rich Stoddart, “car guys are born, not made.” Will his gut feelings be enough to remake the No. 2 auto giant’s most important brand?

Exclusives
Fruits of Competition
With sales gone stale in the mint category, Kraft’s Altoids, Ferrero USA’s
Tic Tacs and Vitech’s Sqyntz! think that fruit flavors will breathe fresh life into the segment.

Soap Dish
Unilever’s Wisk gets a $31M facelift and a Sport SKU, while All gets a new tag and TV ads in the detergents’ attempts to soil Procter & Gamble’s Tide.

Pawn