Volvo Asks the Questions
Volvo will accelerate spending behind a new campaign for its S60 sedan that will eschew a tagline in favor of posing Zen-like questions to consumers and will serve as its overall branding platform this year.
Back in the High life
Miller may finally have its act together, while Anheuser-Busch isn't messing with its winning marketing formula, say wholesalers who attended meetings conducted by both.
K-Swiss laces up for a $15-18M global campaign with a 'Street Rhapsody' theme while Fila and Ferrari join forces for a new line of footwear.
MacGregor Golf earmarks $10M for its largest ad campaign in more than a decade, while LPGA commissioner Ty Votaw outlines the organization's five-year plan.
Priming the pump
Conoco readies the second leg of a $10M effort with a soft-sell pitch on how the gas station chain seamlessly fits into consumers' lifestyles.
-McDonald's readies a slew of new entries, including chicken sandwiches and a brownie.
-Grey Goose more than doubles media spend to $10M and bows a Citron entry.
-Internet Security Systems plays on fears of renegade ex-employee hackers.-Major League Baseball wheels out a RadioShack tie-in.
-Warner Bros.' Taz Devil hits the road.