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Just Say Yes
Following a 15-month acquisition spree that solidified its place as the nation’s largest mortgage lender, Washington Mutual is buttressing its 2002 marketing campaign with a 20% spending boost built around the message: “The power of yes.”
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Culture Club
Dannon, General Mills’ Yoplait are heating up the yogurt shelf with creamy line extensions and kiddie mystery flavors to win over stalwarts and skeptics.
It’s a Bun Deal
Burger King is reinventing itself via ads, menu offerings, franchisee relationships and an online deals.
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