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Disconnected?!
By Todd Wasserman
First came WorldCom’s move to cut overall ad spending. Now Sprint has decided to end its long-distance TV and print campaigns to embrace a co-branding strategy. Even as wireless advertising surges, the shifts could spell the end of the once $1 billion-plus long distance ad market.
Exclusives
Butting In
Philip Morris opens up convenience store signage to rivals, but critics say the move will do little to address the tobacco giant’s commanding category lead.
Everything but the Grill
ConAgra’s Healthy Choice is bowing a male-friendly mixed grill line backed by $21M, while McCormick preps the $19M launch of Grill Mates Grilling Sauces.
Island
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