A Science Friction Story
By Kenneth Hein and David Finnigan
Pepsi-Cola will not ride along with the summer release of Star Wars: Episode II-Attack of the Clones and will instead partner with Men in Black 2, leaving the sci-fi franchise with General Mills and Frito-Lay as partners.
DreamWorks will corral $75M+ for Sprit: Stallion of the Cimarron and enlist Burger King, Baskin-Robbins, M&M/Mars, Hewlett-Packard and Veryfine for promos to support the animated horse story.
Inflating Its Image
Bridgestone/Firestone will launch a new TV campaign to pump up its Bridgestone brand in the wake of a recall debacle that soiled Firestone's name.
Defying the "package shrink" trend, Chef America will use a TV campaign to tout a 10% increase in its cheese and meat fillings for the Hot Pockets and Hot Croissants lines.
Bots For Tots
McDonald's is planning a spring promotion for a Tiger Electronics toy line based on Comedy Central's hit show BattleBots.
-Johnson & Johnson may be eyeing a $25M+ spend to launch its Acuview 2 Colours -contact lenses.
-Cartoon Network's Dexter's Laboratory formulates a promo with Perfitte Van
-Melle's Air Heads candy and Subway.
-Kellogg aligns with Yahoo! in an online push for its cereal brands.
-Marketers from E*Trade and Cadillac defend Super Bowl buys.