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Nascar Comes Home
By Hilary Cassidy
Nascar is armed for 2002 with a $30 million ad effort and a study showing how a network TV deal, extra marketing and, ironically, the loss of one of its top stars, will expand its fan base.
Exclusives
Livin’ La Vida Boca
Kraft’s Boca Burgers breaks into the self-rising crust frozen pizza category and targets mainstream consumers with meatless pizza in an effort to mirror the success of DiGiorno.
Lion Around
Tropicana and Disney have signed a multi-year deal under which the orange king becomes exclusive sponsor of The Lion King’s national tour.
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