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New Ad Exec to Expand Lowe’s Role in Soccer
BOSTON–Reebok International is expected to award Lowe Howard-Spinks in London its soccer assignment following a pitch that included Heater Advertising in Boston, sources said.
John Wardley, Reebok’s newly appointed director of worldwide advertising, confirmed that the two roster shops competed earlier this year for the assignment. He refused to reveal the winner, however, saying it would be “premature.”
Wardley, who joined the Stoughton, Mass., footwear company earlier this month after 10 years in advertising at Coca-Cola in Atlanta, last week quoted a philosophy he ascribed to the soft drink maker: “No one has a monopoly on good ideas.”
After looking at Reebok’s advertising reel from the past six months, Wardley said his first goal is to determine the company’s immediate business needs.
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