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RDW Group last week landed a $1 million ad assignment to launch AutoLines used-car superstore.
The Whitman, Mass., client selected the Providence, R.I., shop after a review because of its strong integrated marketing capabilities, said AutoLines founder Paul Cullinane.
“While we don’t have a specific model that we’re selling, the challenge is to create an experience and sell that,” Cullinane said. “What we think is wrong with car dealers is that they’re in the retail business but don’t think they are.
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