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Nationally Known Creative Consultant to Coach Agency Team
BOSTON–RDW Group has entered into a long-term relationship with consultant Tom Monahan to try and improve its creative output.
“This is part of an effort to upgrade the talent and distinguish the [creative] product at this agency,” said Michael Doyle, president of the Providence, R.I., shop, which claims $76 million in overall billings. “[Monahan] will work with our creative department–not leading the team on the field, but coaching from the sidelines.”
Monahan has no set agency hours or specific account responsibilities.
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