RDW Group Hires Media Director

After 15 years on the West Coast, including seven with Arnold and its precursor, Ingalls Moranville, Marla Pinto said she plans to take the approach of larger-agency media departments to her new job as media director of RDW Group, a small regional player in Providence, R.I.

Small and midsize agencies often wait too long to initiate media plans, or fail to work with all departments to fully understand what clients need, Pinto said.

“Media has to be involved from the get-go when you’re pitching the account,” she said.

Pinto, 38, last month succeeded Steve Hall, who left after a year on the job, at the 75-person agency.