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RDW Group has been named agency of record for People’s Savings Bank, Brockton, Mass., after a review of four undisclosed shops.
The incumbent, McKay Communications, Boston, did not participate. Billings were estimated at $1 million.
RDW’s “strategic thinking and integrated approach to communications” was the key factor in the win, said People’s official Donna Boulanger.
The Providence, R.I., shop later this year will break a TV, radio and print campaign for the bank.
Despite working for the Bank of Newport in Newport, R.I.,
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