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DALLAS Cadbury Schweppes Americas Beverages is launching a nationwide promotion on Memorial Day weekend for the 100th anniversary of RC Cola, the company said.
The promotion runs through Labor Day, according to Plano, Texas-based CSAB, which counts RC among its numerous beverage brands that include Seven-Up and Dr Pepper. The value of the campaign was not disclosed.
As part of the promotion, RC Cola will carry 100th anniversary packaging and sponsor a sweepstakes.
The forerunner of RC was developed by a pharmacist in 1905.
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