Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA BB&T has launched the first campaign from its new agency, Rockett Burkhead & Winslow, the company said.
The work includes six new television commercials, with a seventh planned for this summer, six radio spots and several print ads. The campaign introduces “There’s opportunity here,” which replaces “You can tell we want your business” as a tagline.
The independent Raleigh, N.C., shop won the account following a review last July. Spending on the new campaign was not disclosed, but the Winston-Salem, N.C.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in