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NEW YORK Omnicom Group’s BBDO has landed creative duties in Canada for RBC Financial Group, effective Jan. 1, the client said.
In a statement, Gord Kerr, director of advertising at the Toronto client, said: “After an extensive and productive review process, we selected BBDO as we believe they are the best fit for RBC’s needs and have the ability to deliver the national advertising needed to support our evolving brand and emerging priorities. The outstanding quality and efforts of all the agencies made our final decision that much more difficult.”
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