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The challenge for Nail’s creative staff on the new TV campaign for Alperts Furniture was twofold: The set had to be cheesy and the lighting and camera work just bad enough to capture the flavor of the Antiques Roadshow.
The Providence, R.I., shop decided to parody the popular yet low-budget PBS program by featuring appraisals that never would have made it on the air.
Nail chief creative officer Brian Gross is betting that the new ads for the Seekonk, Mass.-based
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