The Razor'S Edginess

CD-compilations e-tailer MusicSpace.com, in its first national TV campaign, takes a humorous look at rock-music collections with an almost shocking slant.
Two in-house ads, by Razor & Tie Direct, the New York parent of online unit MusicSpace, broke last week. They show a scruffy youth dashing to buy CDs online after he sees ’80s and ’60s rock artists on TV. Ads also tout MusicSpace’s contest offering for a free weekend in New York, as well as CD giveaways.
In one ad, the youth says, “Free music is even better than drugs,” and in the other, he claims that getting free music is “livin’ la vida loca.”