Raytheon Initiates Search

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Incumbent Ingalls Retains Recruitment, Interactive
BOSTON–Defense and aerospace contractor Raytheon Co. has begun “a very broad review” designed to help the company more efficiently manage its advertising and marketing relationships, said client official Barry French.
Pile and Co., a Boston-based management consulting firm, has been hired to oversee the evaluation process.
Ingalls Advertising in Boston has been Raytheon’s lead agency for the past four years and crafted its current brand positioning line, “Expect great things,” which is used across corporate and product campaigns.
“We anticipate maintaining a significant portion of the Raytheon business,” said Ingalls representative David Swaebe.






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