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Defense Contractor Contacts Scores Of Shops In $15 Mil. Review
BOSTON–Raytheon Co. will contact at least 50 shops across the country regarding ad duties on its corporate account and individual business units, said client official Barry French.
Skip Pile, president of Pile and Co., the Boston consulting firm overseeing the search, declined to identify the agencies that have been approached. “The list is developing daily,” said Pile, who is hoping to select six semifinalists within the next week or two.
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