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BOSTON The J. Brown Agency said it has been hired by Rayovac to handle promotional chores.
“We were especially impressed with J. Brown’s strong combination of promotion expertise and account-specific marketing savvy,” said Robert Hopton, chief marketing officer at Rayovac, in a statement. “J. Brown has a keen understanding of what motivates consumers and proven ability to convert creative ideas into measurable sales results for its clients.”
The Stamford, Conn.-based shop said it was selected after a review of undisclosed agencies.
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