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Rawle Murdy Associates has positioned the Charleston Battery soccer team as an explosive force.
“We kick … cannonballs” is the tagline for two television spots in which soccer balls morph into round missiles and the music dominates.
The ads, in which the Charles-ton, S.C., shop defines pro soccer as “compelling action with a human appeal,” break this week on broadcast and cable stations. The campaign also includes billboards and print in the Charleston Post & Courier, Vida Latina and The City Paper.
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