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Rattle Launches 'Sea Monsters'

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CHICAGO National Geographic Cinema Ventures has tapped Rattle to handle the launch of its latest Imax film, Sea Monsters 3D: A Prehistoric Adventure, according to the shop.

The independent shop in Beverly, Mass., won the assignment based on previous work it has done for similar films, according to agency principal Rich Swietek. The shop has created a radio campaign for the film, which will be made available to theaters throughout its run, which could be years.

"The film takes audiences back 82 million years, to the most dangerous oceans of all time," Swietek said in a statement. "That mystery and suspense is exactly what we worked hard to capture in the spots."

The spots uses sound effects to turn the dry flatlands of Kansas into vast prehistoric oceans. The spots also use music from the film, which was created by Richard Evans, David Rhodes and Peter Gabriel.

Rattle's clients include the New England Aquarium and the Simons Imax Theater in Boston. Billings on the National Geographic Project were not disclosed.