'RAT' TV Targets Pre-teens

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Plastic Foosball figures become live soccer players in Partnership for a Healthy Mississippi’s new anti-tobacco spot, aimed at pre-teens, from Maris, West & Baker.
The ad is set in an arcade where three youngsters are about to play tabletop Foosball. As the game ball drops down an entry chute, it morphs into a soccer ball. Lightning then surrounds the plastic men on poles, turning them into real athletes.
The game be-gins but sputters as a heavy “fog” rolls onto the field.

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