Rare Medium Shows Its Skills

TractorBeam’s Print Recasts Client as “Master of the Internet’
DALLAS-Marketing agency TractorBeam has launched a masterful campaign for client Rare Medium, an Internet solutions firm.
Five black-and-white print ads depict fictional “masters” whose skills represent Rare Medium’s own talents. Characters include “Uri Enchek,” master chess strategist, “Luke N. Toomyaise,” master hypnotist, and “Roland N. DiNiro,” a child master lemonade merchandiser. Strategy, compelling design and entrepreneurial flare are Rare Medium’s parallel skills, along with flexibility (illustrated by a contortionist) and brand-making (represented by a cowboy).
“Master the Internet revolution” is the campaign’s tagline.