THE RAPPER IS IN HIS HOUSE

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Ad agency Square One is moving further into the entertainment field with the production of a behind-the-scenes video of rapper Snoop Dogg.

The video, highlighted by scenes from last year’s “Up in Smoke” tour, will be released this summer, after the agency finishes shooting domestic footage of Snoop.

“We want to show him at home with his wife and kids, shooting baskets, being a dad, something that most people don’t get to see,” said Square Oneprincipal Ernie Capobianco.



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