DALLAS Robert Anderson has joined Omnicom Group's Rapp Collins in Dallas as ecd, reporting to Rachael Heapps, the agency's North American CCO.
He is a 20-year agency veteran and had most recently been cd at Modem Media in Norwalk Conn., a unit of Digitas, which was acquired by Publicis Groupe as the year began. His resume also includes stints at FCBi and OgilvyOne. During his career, he has worked on accounts such as American Express, BMW, British Airways, Hewlett-Packard and IBM.
At Rapp Collins, Anderson will oversee integrated CRM programs for clients including Bank of America, Best Buy, Hyatt and Luxottica, among others.
"Robert has a great track record of creating award-winning global communications in all media. His international experience and early entry into online marketing provides us with even more robust digital creativity. His skill set will complement and catapult our offerings as we continue to service our clients as leaders in the [direct] digital space," said agency managing director Becca Weigman.