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Rapp Collins Worldwide has opened a Detroit office to work with Omnicom Group siblings Ross Roy Communications and BBDO Worldwide on the Chrysler Corp. account.
Brought in to head the office is Glenn Northrop, named a senior vice president and director of development for the the direct response marketing and database management agency. Northrop most recently was president of Throw Inc., a Seattle-based software developer. The Michigan native spent the early part of his career in the auto industry, first at Ford Motor Co.
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