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Rapp Collins Worldwide has hired traditional agency veteran Martin Macdonald to strengthen the creative output of the direct-response shop.
Macdonald joins the Dallas firm as executive vice president and chief creative officer following a year of freelancing for various agencies and clients. Before that, Macdonald worked on General Motors’ Cadillac account at D’Arcy Masius Benton & Bowles in Detroit, where he was senior vice president and creative director from 2000 to 2001.
He also worked at WestWayne in Tampa, Fla.,
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