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ATLANTA The Ramey Agency said it is set to launch a campaign for Viking Range Corp.’s new countertop stand mixer.
The print effort breaks in the November editions of Bride’s and Gourmet magazines, according to Tracey Williamson, senior account executive at Ramey in Ridgeland, Miss. Insertions also will appear in the December issues of Cooking Pleasures, Fine Cooking and Saveur.
The “Whips, beats and coddles” campaign includes a photo of the mixer and a description of its different uses.
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