Ramey Drafts 2 Pro QBs for BankPlus | Adweek Ramey Drafts 2 Pro QBs for BankPlus | Adweek
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Ramey Drafts 2 Pro QBs for BankPlus

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ATLANTA Just hours after being chosen as the first player in this year's National Football League draft, Eli Manning rushed off to film his first endorsement spots for BankPlus.

The Ramey Agency in Jackson, Miss., tapped the New York Giants quarterback, along with his father, former New Orleans Saints quarterback Archie Manning, to promote the Mississippi bank's financial services. The campaign includes print and broadcast ads, the shop said.

"Not only does Ramey take great pride in being the agency that produced Eli's first television spots and print ads, but we are equally proud of the quality of the work," said Jim Neidorf, account director at Ramey. "We anticipate great results for BankPlus from the campaign."

Three 30-second spots, produced by Eyevox in Ridgeland, Miss., were shot in one afternoon on three different sets, according to Ramey. The ads focus on the financial implications of Eli Manning signing a lucrative professional football contract.

"Press Conference" features both Manning men participating in a re-enacted press event after Eli has been drafted. An interviewer asks what the new quarterback will do to celebrate. He answers, "I'm going to the bank." The spot ends with the interviewer asking about free checking. Archie Manning highlights BankPlus' offerings in his answer.

"Interview" follows a similar plot, with Eli answering questions in a living room setting. A third spot, "Locker Room," shows Manning endorsing the bank during a post-game interview. The latter ad is set to launch later this year, according to Ramey.

Print ads are currently running in Mississippi newspapers, the shop said. Broadcast ads have begun airing in the Jackson, Meridian, Picayune, Belzoni, Yazoo City and Lexington, Miss., markets. Newly designed signage and collateral materials support the campaign.

BankPlus, headquartered in Belzoni, Miss., has 47 locations in 28 Mississippi communities, including Bentonia, Byram, Canton, Durant, Flowood, Meridian, Ocean Springs, Pearl and Poplarville.

Both Mannings have signed three-year endorsement deals that include advertisements as well as public appearances, according to Ramey. Campaign spending was not disclosed.