Ralston Purina Pet Brand In Play

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Golden Cat, a division of Ralston Purina, is conducting a review for the creative duties on its Tidy Cat line of pet litter products.
Berlin, Cameron & Partners here is competing for the estimated $10-15 million ad account against Avrett, Free & Ginsberg here and Suissa Miller in Los Angeles, sources said. Agency executives declined comment.
Tidy Cat was among the accounts agency principals Andy Berlin and Ewen Cameron oversaw at their previous shop, Fallon McElligott Berlin, New York.

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