Raising the Bar

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}Visa and BBDO were thrilled last week to hear that Stacy Dragila—U.S. Olympian and star of several current Visa ads—won the first-ever gold medal in the women’s pole vault. To celebrate, they sent NBC an ad congratulating Dragila that was set to air following the tape-delayed broadcast of the medal ceremony.

The network, though, fouled on its first attempt, rolling the ad out in a few local markets—including New York and San Francisco—some 10 minutes before the event itself aired.

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