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The Rainforest Cafe theme-restaurant chain selected Minneapolis-based Bozell Kamstra as its first agency of record.
Bozell Kamstra won the business after a monthlong review that included several other Minneapolis shops, including Foley Sackett, Periscope Marketing Communications and Campbell Mithun Esty, said Jean Golden, director of corporate communications for the Hopkins, Minn.-based chain. Billings were not disclosed, but one source estimated they could reach $5 million.
Rainforest previously used several Minneapolis agencies for project assignments, including Fallon McElligott subsidiary Duffy Design and New Brighton, Minn.-based
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