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BOSTON Rain Advertising has launched a promotional campaign for PopVase, a U.K.-based maker of reusable paper flower vases recently introduced into the U.S. market.
Work from the independent agency in Portsmouth, N.H., includes direct mail, brochures, a Web site and identity materials such as a logo and stationery. The six-person shop picked up the assignment based on a past relationship with the president of PopVase’s U.S. office, said agency representative Dean Wills.
The assignment is important for Rain because it allows the small shop, formed about three years ago, to enhance its reputation by working for a client overseas, Wills said.
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