NEW YORK Margeotes Fertitta Powell here has split with the Radisson Seven Seas cruise line after a little more than a year on the business, the client confirmed.
Ken Watson, client evp of sales and marketing, said the split was a "mutual decision," and that the company has not yet determined if it would undertake an agency search. For the time being, the Fort Lauderdale, Fla., cruise line will continue to work with a handful of Floridian roster shops.
MFP replaced three-year incumbent The Martin Agency, Richmond, Va., on the account. At the time, a client executive said Margeotes|Fertitta + Partners was chosen for its luxury pedigree, citing the MDC Partners shop's upscale work for Godiva chocolates. But since the win, the agency has changed drastically, merging with boutique shop Powell, overhauling its management and taking on clients with more mass appeal, including Perry Ellis, Coca-Cola and Samsung Electronics.
MFP created some tactical newspaper and magazine ads that featured photojournalistic travel photography and a "Luxury goes exploring" tag.