Radisson to PMH From Holland

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Radisson Hotels and Resorts has enlisted Peterson Milla Hooks to help re-introduce the brand nationally.

The Minneapolis boutique, best known for its work on behalf of Target Stores, landed the account after an informal review of agencies, according to Brian Hooks, director of client services at the agency. The Minneapolis chain had for much of the 1990s worked with Holland Mark Advertising in Boston.

Separately, Holland Mark last week cut 20 staffers. But CEO Bill Davis said the layoff was a response to the recent defection of Citizens Bank to crosstown shop Arnold Worlwide.



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