Radio PSAs Urge Kids to Read

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NEW YORK Scholastic Inc. has teamed up with New Jersey governor Jim McGreevey to create a series of public service announcements promoting the Governor’s Book Club, an initiative designed to get students reading at grade level by the third grade.

The 60 -and 30-second spots, produced at dwj Television in Ridgewood, N.J., recently began airing in selected New York, New Jersey and Pennsylvania markets on radio stations like WNEW, WJJZ and WOBM. An estimated 5.5

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